MULTIPLY CREATIVITY
BY TECHNOLOGY
TO TEST THE LIMITS

The studio develops proprietary
channels and implements innovative
media concepts for brands and
agencies. At Superframe, classic
creative disciplines such as
typography and graphic design, film
and video, space and staging
are leveraged with interaction and technology. Collectively, the
contributors strive to hand viewers
and users finished ideas that they,
in turn, can refashion as they see fit.




Simon Egli
Typography and Graphic Design
+ 41 44 500 25 93
simon@superframe.cc

After an apprenticeship in typesetting, Simon Egli studied typographic design at the "Fachklasse Typografischer Gestalter" in
Zürich. Subsequent to a two-year phase of hands-on work in the graphic arts industry, he went on to study Graphic Design at the
University of Art and Design Zürich (ZHDK) and graduated from Central Saint Martins (CSM) in London in 2006. During his
education, he worked as freelancer in Zürich at Studio Achermann, an agency widely respected for it collaboration with artists
and high-exposure campaigns for fashion designers. His work also includes idents for MTV, a modular type-kit for TESS supermodel
agency in London and a self-generating typeface (available at gestalten.com). In the course of his stellar career, he was nominated
for various design projects, received honorable mentions by the Swiss Design Network and Art Directors Club Switzerland,
and won the first prize at the internationally acclaimed D&AD Student Awards Ceremony in London. Simon Egli works and lives
in London and Zürich. – www.simonegli.com



Christian Weber
Interaction, Space and Staging
+ 41 44 240 30 20
christian@superframe.cc

Having completed his education with a focus on industrial design and interior architecture in 2001, he teamed up with Gerhard
M. Buurman to develop one of the first academic courses on interaction design (IxD) at the University of Art and Design Zürich.
He was a co-author of the curriculum and also mentored students seeking bachelor and master's degrees in the domain of interactive
objects and spaces. In cooperation with the Swiss Federal Institute of Technology and the University of Zürich, he supervised
research programs involving tangible media, robotics, wearable computing and virtual reality. In 2005, Christian Weber inaugurated his
studio for design, architecture, and technology. Plasmadesign is specialized in innovative concepts and product development in
the domain of man/machine interfaces, combining the disciplines of product, interior, and interaction design. Among others,
Christian Weber conceived and implemented projects for James Turrell (RodenCraterInteractive), Art Basel Miami, Miami/University
of Art and Design (Interactive Installation - Poster Collection) Infineon/O'Neill - (The Hub - Wearable Computing Jacket), ETH Zürich
(FutureLab - Interactive Research and Teaching Room), CocaCola/Valser (Interactive Installation), FIFA (Home - Experience).
– www.plasmadesign.ch


Thomas De Monaco
Photography and Moving Image
+41 44 380 67 70
thomas@superframe.cc

In 1984, after having studied design and marketing in Europe and the USA, Thomas De Monaco launched his career in advertising
with DDB and Saatchi & Saatchi. In 1988, he was appointed Art Director at Globus Department Stores, Switzerland's foremost
luxury goods retailer. There, he was responsible for the design and implementation of all 2D advertising media in close cooperation
with Erhard Lock, 3D. In 1990, Thomas De Monaco established his own studio for design and communication. Together with Peter
Marino and Theo Hotz, he subsequently implemented the repositioning program for Feldpausch, a fashion department store.
For the Jelmoli department store chain, he handled the redesign of the catalogues and produced a variety of in store themes. He
was a member of Swissair's Style Board under the auspices of Beatrice Tschanz. For Swiss Television SF, he developed the first
billboards. From 2000 onward, he was commissioned for photo spread assignments, among others by Surface, Wallpaper, and
Intersection. This was followed by prestige brand campaigns for clients including Loewe, IWC, Rolex, Moët & Chandon, Mercedes,
and HSBC. His stills and motions are produced in Zürich, Paris, and New York. – www.thomasdemonaco.com






In particular, we wish to thank the
freelance collaborators for their
commitment to the first series.
Without their expertise, it would
have been unthinkable to complete
the project in such a short period
of time.



Ewelina Guzik
Performer and Dancer
www.ewelinaguzik.com

For years, Polish-born Ewelina Guzik has been demonstrating an overwhelming presence and
unbridled expressiveness as a performer in various domains. She gained international recognition
by playing Pepperminta, the lead role in the film of the same name by Pipilotti Rist.



Beat Lenherr
Producer and Editor
www.panimage.ch

When the issue is a rhythmic pace and a storyline, Beat Lenherr's production company Panimage
ranks among the most de-rigueur addresses in Switzerland. He produces fascinating documentaries
and music videos with a keen sense of coherence.


Raphael Zubler
Photographer and DOP
www.raphaelzubler.com

Incisive portraits and stunning beauty images are Raphael Zubler's trademarks. For Superframe,
he designed the lighting for the Series 1 set and shot gripping stills.